Privacy Policy

Effective Date: March 13, 2026

Riverside Cleaning Co. (“Riverside,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us through our website, including https://www.riversidecleaningco.com, and any related online services we provide.

This Privacy Policy explains what information we collect, how we use it, when we share it, and what choices you may have.

1. Information We Collect

We may collect information in the following ways:

Information You Provide to Us

When you contact us, request a quote, complete a form, call us, email us, or otherwise communicate with us, we may collect information such as:

Name
Email address
Phone number
Service address or general location
Information about the services you are requesting
Any other information you choose to provide

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information, including:

IP-related or approximate location information
Device type and browser information
Pages viewed and actions taken on the site
Traffic source data
Date/time of visits
Referring pages
Cookie and similar technology identifiers

We use Google Analytics and related Google advertising and measurement features that may collect data about website interactions, approximate location, browser/device information, and engagement behavior.

Advertising and Analytics Data

We may use Google Analytics features, including:

Google Analytics
Google signals
Advertising reporting features
Audience and remarketing features
Ads personalization settings
Granular location and device data collection
User-provided data features, if enabled and used on our website in the future

If enabled and properly configured, these tools may allow us to better understand how users interact with our website across sessions and devices, measure marketing performance, and improve our advertising.

2. How We Use Information

We may use collected information to:

Respond to quote requests and inquiries
Provide, operate, and improve our website and services
Communicate with you about your request or our services
Measure website performance and visitor behavior
Understand which marketing efforts are working
Build or use analytics audiences
Deliver or support more relevant advertising
Protect the security and integrity of our website
Comply with legal obligations

3. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to:

Remember preferences
Analyze website usage
Measure campaign effectiveness
Support advertising and remarketing

These technologies may be set by us or by third-party services we use, including Google.

We may use first-party cookies or identifiers together with third-party cookies or identifiers, including Google advertising cookies and Google Analytics technologies, to better understand website use, improve marketing, and provide advertising-related features such as reporting, remarketing, and audience creation.

4. Google Analytics, Google Signals, and Advertising Features

We use Google Analytics to understand how users interact with our website.

We may also use Google signals and related Google Analytics Advertising Features. These features may collect visitation information and associate it with Google information from signed-in users who have consented to such association for purposes such as:

Cross-device reporting
Demographics and interests reporting
Audience creation
Remarketing
Advertising measurement and attribution

When enabled, Google Analytics may also collect metadata about city-level location and granular device information to support reporting and related capabilities.

We may allow ads personalization and audience sharing with linked Google advertising accounts where permitted by applicable law and where appropriate disclosures and permissions have been obtained.

To learn more about how Google uses data when you use sites or apps that use Google services, users may review Google’s privacy materials and Ads Settings.

5. User-Provided Data and User ID

If we choose to enable certain advanced Google Analytics features in the future, we may send consented first-party data to Google in a privacy-safe format to improve conversion measurement, attribution, and audience capabilities. This may include hashed user-provided data, such as contact information submitted through forms, where permitted by law and platform policy.

We may also use internal identifiers to better understand how users interact with our website across sessions or devices. We will not intentionally use personally identifiable information itself as a Google Analytics User-ID.

6. How We Share Information

We do not sell your personal information for money.

We may share information with:

Service providers that help us operate our website, analytics, communications, and advertising
Technology vendors such as Google
Professional advisors, if needed
Law enforcement, regulators, or other parties when required by law or to protect our rights

We may also disclose information as part of a business transition, such as a merger, acquisition, or sale of assets.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including responding to inquiries, maintaining business records, improving services, complying with legal obligations, and resolving disputes.

Analytics and advertising data may be retained according to the settings and configurations of the tools we use.

8. Your Choices

Depending on your location, you may have choices regarding how your data is used.

You may:

Disable cookies through your browser settings
Adjust Google Ads Settings for personalized advertising
Use browser tools or extensions that limit tracking technologies
Contact us to ask about the information you have submitted directly to us

If you do not want your website activity used for certain advertising-related purposes, you may limit cookies through your browser and review your Google ad personalization settings.

9. Do Not Track

Our website may not respond to all browser-based “Do Not Track” signals. Third-party analytics and advertising technologies may continue to collect information as described in this Policy unless separately disabled.

10. Children’s Privacy

Our website is intended for adults and business users. We do not knowingly collect personal information from children under 13 through our website.

11. Security

We use reasonable administrative, technical, and organizational measures to help protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage users to review the privacy policies of any external sites they visit.

13. Your State Privacy Rights

Depending on the state in which you live, you may have certain privacy rights, which may include the right to request access to, correction of, or deletion of personal information we hold about you, subject to exceptions under applicable law.

To make a privacy-related request, please contact us using the information below.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date above. Your continued use of the website after changes are posted means you accept the updated Policy.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Riverside Cleaning Co.
7018 Kitson Dr. NE
Rockford, MI 49341
Phone: 616-951-1900
Email: info@riversidecleaningco.com